Thursday, December 8, 2016

Why I chose Beautycounter

Hey guys!

So today I wanted to talk about a big life move I made recently! I am always scouting out great new brands and makeup and skincare to try to be able to find the best of the best and my searches led me to a new brand I hadn't heard of before called Beautycounter.

Truth be told one of my close friends had been raving about it for the past few months to me about how amazing it was and how great it was for you but I hadn't paid it much attention until recently. She finally said hey just come over and lets have coffee and I'll tell you about it to see if you might be interested in any of the stuff. So long story short I fell in LOVE with the message of this brand and decided to take the leap and join myself!

Now, for those of you who may not be familiar with Beautycounter allow me to let you know a little bit about this amazing company! From an article on Huffingtonpost: "Gregg Renfrew launched Beautycounter in 2013, a B Corporation that’s single-mindedly focused on creating transparency and safety in the personal care industry, through truly innovative skincare and beauty products that set a new health and safety standard."

 Gregg was just like I was and just like many of you may be right now which is unaware and in the dark about what is going on in the beauty world and then she decided to start researching beauty companies in search of better products to use for her and her kids. When searching, like many, she didn't find exactly what she was looking for so she decided to start Beautycounter as a means of giving the beauty world an amazing new set of products that not only work well but are also not bogged down with the horrible chemicals that are in so many of the beauty products in America today.

This was one of the huge reasons I was hooked into learning more about Beautycounter. I normally always try and find better products with better ingredients and Beautycounter offers that in more than just one category. They have skin care, hair care, and makeup along with body washes and soaps AND their baby care line. They really do have everything!

I think this brand is a brand that needs so much attention because not only do they want to make their products better they want to make ALL products better. Their mission is "to get safer products into the hands of everyone" and they mean that!

From the Beautycounter website:

"The Food and Drug Administration (the agency that regulates cosmetics in the United States) allows companies to use chemicals known to be extremely harmful in the products we put on our bodies and on our kids’ bodies every single day, day after day, and to make their own judgments about safety. It's time for a change. The United States has not passed a major federal law to regulate the safety of ingredients used in personal care products since 1938."

That fact came as a SHOCK to me! Who would ever think that an industry as huge as the beauty industry hasn't had regulation laws passed in almost 80 YEARS! There have been so many advancements within the technology and business worlds so why has there been no new legislation on something that we put on our bodies each and every day in almost 80 years?! I'm betting you are looking as astonished as I was when I first heard about this. So what can you do about it? Well Beautycounter is constantly spreading the word that this needs to change and big businesses need to be held responsible for what they put in their products and they even have a page where you can call your state representative and tell them the importance of passing new legislation on this topic.

There is so much I can say about Beautycounter and all of the amazing things the brand is doing but the most important thing is that they have quality products that WORK. Their products also are constantly screened for better ingredients and they are a forward thinking brand with an amazing mission and product base.

My decision to choose Beautycounter is something I want everyone to know about. I stand behind this brand and their products and I can tell you that not only do these products have better ingredients but they also have so much heart and soul put into each and every one of them to make sure that it is top quality and they are just darn good products! Everything that I have ever used from Beautycounter I have fallen in love with because not only do the products work exceptionally well but I also have the piece of mind that what I am putting on my body is the best thing I could possibly be using.

I could go on and on forever about this but I will leave it here for now. If you are interested in giving Beautycounter a try please feel free to visit the website through here: Beautycounter and look at all of the amazing products we have to offer. If you have any questions at all feel free to ask me!

xoxo Jess

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